word of mouth blabber...

Word of Mouth marketing has reached the next stage of evolution. With global spending on social networks reaching $1.29 billion in 2007 (hitting $3.6 billion in 2011 on current trends), this is an area with many opportunities to tap into. The costs associated with traditional advertising and even finding out which consumers use different communications channels grow each year. And still we don't really know whether customer advocacy has a positive impact on sales. In any case word of mouth allows brands to be top of mind of consumers minds and recommended by closest and most trusted to them. Word of mouth in my opinion still remains half science, half art with infinite creative possibilities.