We care about the Environment

According to the 2007 Cone Consumer Environment survey – 88% of us are interested or more interested in the environment today than last year. (Gore would be proud.) Foreseeably this translates to how companies approach business today. More than ever Americans today favor companies who choose to support/preserve the environment. We can see this with the popularity of Whole Foods and Farmer’s Markets. 86% of us either purchase environmentally friendly products/services, donate to support environmental causes and/or advocate. That’s a pretty high number if you ask me. The survey doesn’t get into how that number has changed from last year, but in any case the number caught me off guard!