adidas

brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns. adicolor gets it right by inviting people to tag the billboards and taking advantage of the streets to the fullest.

the break up

The Break Up
Uploaded by geertdesager

This video nails a relationship between an advertiser and a consumer. Pretty sad how generally true this relationship dynamic is considering all the tools and capabilities marketers have today to not be that pathetic ad guy character in the video. That's why I love my job! I am challenged daily with how to foster a genuine relationship between brands and consumers. You should try it sometime...it's fun! ;)